If I keep asking that question most people tell me, “I really don’t know!… “I’m not sure!” but a handful of people will say “I haven’t a clue” because they are making so much money that they want to keep it all for themselves. 😉
One of the ways to make a lot of money is content syndication and licensing. Every network, broadcaster and even online publisher has an acquisitions department or person whose job it is to acquire content.
Now one of the main problems of Digital Distribution is “rights control”. This is affecting the catalogues of online video companies or digital distribution companies and sometimes called aggregators. Here is the problem, the Hollywood Studios are not really giving full access to their catalogue online yet, as they want to see how they can protect their digital rights in each territory and I’m not sure they trust the current solutions available on the market. They want to see control over the way the content is managed and distributed. So.. what are the current solutions??
There are three major players in the market trying to solve this on a global level:-
1. Apple TV
2. Vudu
3. Xbox 360
IGNentertainment has put together a cool video showing us these products. Although it’s a little old now, it should give you an idea of what’s in store for the future.
What do I keep shouting about?? common already, go build an online channel, get a subscriber base and start making money from online advertising and content licensing. 😉
Another great example of content syndication on a smaller level is the “How to” sites. They are selling their content to every niche that’s out there! OK it’s not going to the Xbox 360’s of the world but it’s definitely going to other websites and online publishers.
Enjoy!
Realitypod.tv