I came across this company called The Web TV Enterprise. They are a video on-demand (VOD) specialist. They have a great Web TV Ad network which features video channels from leading publishers and content producers. The emergence of engaging and professional video content on the web has attracted a huge audience worldwide, which is growing every day, along with new programmes, video clips and channels.
They go onto say:-
“Whilst we deliver large audience reach on the web and unrivalled response rates, our key role is to present tv advertisers with suitable formats, channels and content to communicate their campaign messages.
In addition to exclusively monetizing video channels for leading web publishers, we have also built a proprietary video platform that powers new channels, creative solutions and ad campaigns. ”
So here we have it, a great new way to drive traffic to your site or promote the video advert that your currently promoting.
Now, I love “how to videos”, I also love filming, content creation and video editing. So I’m asking you, do I make “how too video tips” on production”? and then stick them on youtube.com? Well I could and I’m more than capable of doing that. But here is the thing, youtube.com, rever video , livevideo.com , google video and all the video channels are packed with people telling us about video production tips. Now that’s not including the videojug.com, 5mins.com & www.howto.tv sites of this world, which are dedicated to producing short form “how to” video. Don’t get me wrong; they provide an amazing service and I feel that if this is the way culture is going, and we turn to video sites like these to educate ourselves and not through books, then as a video expert in the field and an internet enthusiast I’m all for it. I think it’s an amazing niche in the market, and getting experts in each field to represent and produce videos rocks!
So, I started out with a question: do I make these kind of videos? is it worth it? does my niche have a big enough pull to make it worth while?? ahhhh I hear you say, yes let me say it again….”Do making these kind of videos make ME the content producer PROFIT??? Isn’t this what we work for? Well I personally would say NO it’s not worth it. As it’s a very crowded market and people out there have been doing it for a long time now. If I had a whole catalogue of videos in every niche like videojug.com then yes, it’s a great business model and welcome to profitability in the long term.
So firstly I want to thank everybody for teaching me how to learn Final Cut Pro and giving me tips on my cannon XH A1 as over the last few years, I have become a prolific video editor and director. ;-)) Secondly I want make a PROFIT from online video!
To make a profit you have to get it from Advertising, cost per click, overlays, pay per click advertising and all that good stuff. It’s funny how similar online video is starting to become like the broadcast model, “Selling advertising.” The most hit sites get the best revenue and this is all based around good old fashioned story telling. So its all in the idea and in the content that makes that hit online video channel. It needs to be a channel and not just a hit video, something that people can follow, engage or subscribe to.
Who has seen lonely girl15 or LisaNova or even communitychannel? She has 114 Videos online and 1,327,498 million views this week on youtube.com and 138,546 subscribers. All these channels have a few common threads, they are all female, reality based and in their 20’s.. Does this tell you something about our audience?
OK I’m not going to give too much away, but I think I have given you some good ideas. Right!… now I’m off to the storyboard and produce my hit online video channel..
This is one sure way to make money and earn a pay per click revenue stream from your wonderful online video channel.
The world of online advertising just got easier through the medium of video! HAAAA We all know the power of video and i think we all really understand that we can’t broadcast online content, the same way as we do in the broadcast world. They use phrases such as scheduling and transmission. The online video world uses terms such as playlists, upload, download, UGC and content delivery. So now we have a company called magnify.net
It gives you a player to add to your site and it helps add new videos to your website by searching the web video channels for similar videos that you have put up on your own site so you can included them on your video playlist. Its so simple!
This builds a channel and with content that is very similar to your own, keeping the viewer interested in that topic area.
OK now whilst that is cool and easy to achieve, here is the fun part.. monitising your website, The advertising revenue from your channel will be split 50/50.
Yep! 50/50 ad inventory share, hmmm I know what i’m going to do now..
Realitypod.tv 