In the UK media, there has been a lot of attention on broadcasters, downsizing, ordering pay cuts and consolidation within the market. This tells us that “advertising funded” revenues they have enjoyed over the years are slowly in decline. What concerns me the most is creative output will be a lot less and it will be harder for creative people to get projects off the ground in traditional ways. Therefore expect loads of repeats on TV globally. We have two main issues that face our industry, “output and audiences”. It strikes me that broadcasters have to be more street smart in their approach to engage with the audience. They really need to understand the public, by what they want to watch, when they want to watch and how we watch media.
Secondly funding projects and getting them off the ground, leaves no room for error. The competition for excellent creativity is going to be much more competitve. Whilst this is good news for our audience, Production companies, film & TV directors will have to bring something completely fresh to engage the audiences. We are seeing this now with the likes of Slumdog Millionaire breaking the UK box office record for ticket sales. We have no shortage of talent in the world, but more of a changing world. How we work, what we do and when we do things have completely changed. This gives the big broadcasters and hollywood studios a huge challenge or opportunity to adapt.
As a creative producer and someone who loves to watching news TV and films, together we will have to find explore other avenues to deliver content. Whilst internet viewing figures are on the up, I’m not entirely convinced that web TV is the only answer, but a mix of different platforms that will help engage the customer in the long run..
However, I think that Internet TV or web TV is still a great investment into the future and something that needs focusing on for it to a become viable medium.
Food for thought….
Signing off
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