Realitypod’s 1st Birthday!

Ladies, Gents, cyber freaks and online video evangelists, We want to wish Realitypod.tv a very Happy Birthday! She wants to thank you all for supporting her during the first year. This has been a wonderful year and we have seen the traffic go from strength to strength, especially in the last 4 months. We have a consistent user base now and we can see visitors are translating the site into French, German, Polish, Russian and even Turkish.
As we strive to become a central place for video market information, online video trends, video production tips, video marketing online and film reviews, what makes us most happy is YOU!!! You are the people who keep coming back and this is the reason we keep going! So… Thank you very much for visiting the site and giving us a reason for another year of growth, sharing and understanding!

So as we continue to grow, this year you will see more activity with the help of Major Hollywood film companies. We are going to build out our channel and review more movies, report on companies within the video marketing space and watch the IPTV market from a far. All these markets affect the creative industries as a whole and we need creativity to push us forward!

We have created this very quick but cute birthday video in celebration! enjoy!

Signing off!

Realitypod.tv

IPTV?

I often get asked what IPTV is.  For those of you who are web savvy it should be fairly simple to explain. For those who don’t know, it is basically Television over the internet. The short term IP means Internet Protocol. Since broadband has taken off like a rocket to space, we are clearly able to watch TV, films, video clips and commercials in real time, over the internet.

 OK, now that’s fairly easy to understand; but  there is a much wider discussion going on about the future of IPTV and the business models in order to get this right over the internet.

There are two main factors involved.

1 – Broadcasting Rights  
2 – Advertising Models 

Everyday, broadcasters and cable companies are losing their audiences to Internet Video Platforms, such as blip.tv, joost.com, hulu.com. They are trying their best to come up with a solution in the fight to keep their viewers. In the UK the BBC has introduced the iplayer. Channel 4 introduced 4oD and ITV launched a catchup service on itv.com.  The catchup services which all UK broadcasters provide have proved to be massively popular. The two main questions are, how do they monatize this service to keep it going? and how can they obtain the rights to distribute content over the internet?

The broadcasting rights to show content over the internet were not part of the deal when UK broadcasters purchased content to air on TV. Now the game change is shifting over the internet, the big US content providers are playing hardball and retaining these rights. With this in mind,  Hulu.com shouted out last month. They are opening up their platform to the UK.

It’s a massive subject. The US Content Owners don’t want to lose the revenue of IP (intellectual property) for one second! 

Signing off!

 

Realitypod.tv team